Something we learned at the Summit this year...

Put a bowl of apple slices and a bowl of candy bars out for Halloween and about 9% of the kids will choose the apples slices. How do you get about half to choose the apples? A social scientist made one change: A picture of Batman over the two bowls with the caption, "What would Batman eat?"

So Dan Lukas got this idea for our next invite card. Batman---thumbs-fix